Digital and Media Literacy

 Definition:

Digital and media literacy is demonstrated by the ability to create and evaluate content on at least one digital or media platform related to a specific communication initiative and audience.

During these past two years, there were many discussions, assignments, and inquiry projects that indicated us on how to understand and apply digital and media literacy skills.

As a media practitioner, I am involved in digital media operations since it is part of my daily professional activities. However, this M.A. program has allowed me to understand the fundamentals of digital and media literacy, guiding me to explore the differences and similarities between them. Without these skills, I would not have been able to analyze effectively the operational concept of the digital social media and traditional platforms.

I learned about the fundamentals of Computer-Mediated Communication (CMC) and Information Communication Technology (ICT).  I learned how technology has changed the way we understand and handle interpersonal relationship. I had never contemplated before upon the impact of computer-mediated technology in our lives. One book that has impacted me was the Computer-Mediated Communication in Personal Relationships. This material made me ponder on how ICT discourses and practices are “both empowering and constraining†(Wright & Webb, 2011, p. 195)

My current capstone research started in the Summer of 2017 with Com 613 (Constructing Messages Audiences) taught by Dr. John A. McArthur. I developed a strategic communication plan for his class based on AARP and the public perception about the organization. This project allowed me to evaluate how a message could be delivered, and how the audience perceives the messages based on stereotypes and stigmas despite marketing and communication initiatives.

Example:

Does Classic Management Still have a Place in Today’s organizations?

A television set with some people sitting at the table

References

Wright, K. B., & Webb, L.M. (2011). Computer-mediated communication in personal relationships. New York, NY: Peter Lang.