Theoretical Literacy

Definition:

Theoretical literacy within the communication discipline is demonstrated by the ability to articulate at least one theoretical framework and use it to illuminate a real-life communication problem, strategy, or initiative.

One concept that has resounded within this M.A. journey was Dr. McArthur’s (2014) statement: “The combination of the beautiful artistry and a firm foundation of theory can help practitioners build vibrant and innovative plans that move our communication goals forward†(p. 1). I have learned that it does not matter how often one can repeat the definition or key elements of a theory; it is important to learn how to break down the theory and know how to apply the theoretical approaches to a real-life event.

I have also learned that in order to engage in a thorough analysis, it is critical to understand the advantages and limitations of a theory. There is not a right or wrong application of a theory. It all depends on the researcher’s ability to present the thesis and demonstrate the impact within a real-world setting.

There have been many organizational crises in Corporate America organizations in the last two years. By applying the theories taught in the courses, I was able to see the crises of Corporate America from a different perspective. Not only had I analyzed the event from a journalist editorial perspective, but I utilized the researcher’s lens to analyze what was behind the facade that the popular media was covering.

Example:

The Scandal at Wells Fargo: Applying Habermas

References

McArthur, J. A. (2014). Planning for strategic communication: A workbook for applying social theory to professional practice. Atascadero, CA: CreateSpace.